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Project Summary |
Tri-River Food Service needs our help!
Tri-River Food Service is a Mark Toci based company that manufactures different types of food, such as processed and pre-packaged snacks, lunches, and desserts.
Recently, the company's competitors have introduced popular items like Lunchables, Hot Pockets, and Deli Creations. In order to keep up with the growing trend and maintain their position as market leaders, Tri-River Foods would like to create a new, and improved, line of pre-packaged and processed foods that will appeal to middle school students.
You may be asking yourself how this applies to you.
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Your Job
As the newest and most qualified members of the development team, you will be helping to design a line of nutritious foods that will appeal to both kids and parents. The company would like to manufacture:
-snacks
-lunches
-desserts
Throughout the course of the project you will be learning about, and creating, each of the following:
-Market Analysis/Competitive Analysis
-Concept/Product Summary
-Marketing and Sales Strategy
-Financial Statement
-Final Product and Packaging.
At the end of the project, your group will be responsible for presenting your product to the Tri-River Food Service board of directors, aka The A-Team. |
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