World of Motion Project
Step 5: Identifying Customers

Understanding your customers' needs and wants is an important part of developing a new product. It is important to note that a product can and may need to appeal to more than one group of customers. During this activity, you will begin to analyze who your customers are and what they want and need out of a toy.

  • Complete the Customer Analysis Sheet (1 per company)
    The completed customer analysis sheet must be printed and placed in your company log notebook.

  • Create Two 5 Question Surveys (Please see discussion.)
    • question survey for kids (Kid Development Form)
    • question survey for parents (Parent Development Form)
    • Mark must review all surveys prior to the surveys being administered.
    • One copy of each survey must be placed in company log notebook.
    • Each member of the team is responsible for having 3 kids fill out the Kid Survey and two parents fill out the Parent Survey.

Specific Survey Requirements (See discussion and Encyclopedia of Educational Technology for deeper understanding.)

The Kid Survey and the Parent Survey must have

  • 1 open ended question,
  • 2 multiple choice questions,
  • 2 Likert-scale questions,
  • 1 ordinal question,
  • 1 categorical question, and
  • 1 numerical question

Creating Your Surveys and Distributing

  • Step 1 - List five things you hope to learn from your Kid Survey.
  • Step 2 - List five things you hope to learn from your Parent Survey.
  • Step 3 - Download Kid Development Form and Parent Development Form
  • Step 4 - Write your survey questions.
  • Step 5 - Meet with Mark to review survey questions.
  • Step 6 - Revise survey questions.
  • Step 7 - Meet with Mark to review your revisions.
  • Step 8 - If Mark gives the go ahead, continue to step 9. If Mark says revise, go back to step 6.
  • Step 9 - Create final survey forms (Final Kid Survey | Final Parent Survey).
  • Step 10 - Meet with Mark to revise.
  • Step 11 - Print out 1 copy of each survey
  • Step 12 - Give Mark 1 copy of each survey. Mark will make necessary copies.
  • Step 13 - Distribute and collect completed surveys.
  • Step 14 - Hold on to completed surveys.

Crunching the Numbers and Organizing the Data

What does the data tell your company?